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Ethika in California, and known for their standout graphic underwear designs that marry style, comfort & performance — Ethika. The brand was founded in 2001 by Malcolm McCassy, Travis Pastrana and pro skateboarder Ryan Sheckler and quickly gained attention among athletes & influencers due to its grassroots marketing tactics along with constant product innovation. Designed for an active lifestyle, Ethika's The Staple is a longer-style boxer brief. Through the Dietz Family, Ethika has grown beyond just men's and boys pairs to including women's wear as well as youthwear. Others include exclusive partnerships with star athletes and artists, the most recent being soccer player Dani Alves and rapper Meek mill.
Wikipedia In 2024, the brand announced the indefinite permanent closure of its factory. To honor this, the company sold what was left of their inventory at sale prices so that loyalists could score a pair of season classics one more time.