G-Star Coupon Codes

G-Star RAW is a Dutch fashion brand founded in 1989 by Jos van Tilburg in Amsterdam. Renowned for pioneering "luxury denim for the streets," the brand revolutionized the denim industry with its introduction of raw, untreated denim in 1996. G-Star's designs blend military-inspired aesthetics with innovative, 3D construction techniques, creating distinctive silhouettes. The company emphasizes sustainability through initiatives like using organic cotton, reducing water usage, and promoting circular fashion practices. With a global presence and collaborations with artists like Pharrell Williams, G-Star continues to push the boundaries of denim fashion.