Diesel is the official worldwide online store for Diesel, an acclaimed Italian fashion and lifestyle brand founded in 1978 by Renzo Rosso. Known globally for its innovative denim, cutting-edge casual wear and bold designs, Diesel blends high-quality jeans with contemporary apparel, accessories and lifestyle pieces for men, women and kids. The site showcases the latest collections, including new arrivals, denim fits, bags, footwear and fragrances, along with special projects and sustainability initiatives. Diesel’s distinct aesthetic rooted in creativity, individuality and premium craftsmanship positions it as a fashion leader that challenges conventions in the premium market.
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